• Categories:Company News
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• Time of issue:2021-12-30 11:43
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(Summary description)As a traditional cooking appliance, the rice cooker is undergoing an upgrade and adjustment of its product structure in recent years. The rice cooked by the IH rice cooker has the characteristics of even heating, sweet taste and Q-like texture. Many consumers say that they use the same rice to cook after tasting it. Rice, the taste of rice cooked by IH rice cooker is indeed greatly improved compared to the old products. The new rice cooker represented by IH has promoted the development of my country's rice cooker industry and has shortened the distance with advanced countries such as Japan and South Korea. . IH rice cookers have driven the development of the domestic rice cooker industry, but after the rapid growth of the first two years, the current market growth rate has begun to slow down. On the one hand, it is because many consumers have overdrawn part of the market by upgrading in advance; on the other hand, because the overall average price of IH products is too high, many consumers are discouraged when purchasing. Consumer demand for rice cookers in other areas is also increasing. In summary, its requirements can be roughly divided into the following points:   Human needs   Consumers have been calling for the design of products to be humane. For rice cooker products, many manufacturers are also making continuous improvements in product details. For example, the position of the operation panel is moved from the side to the top, which saves consumers the pain of bending over; the rice scoop is designed to be upright or curved, avoiding the direct contact between the bottom of the rice scoop and the desktop; in addition, there is a voice prompt function, a key to remove the cover, etc. According to the survey data of rice cooker consumers conducted by the Design, Research and Evaluation Center of China Household Electrical Appliances Research Institute, consumers continue to pay more attention to "the taste of rice"; The demand for materials, cooking speed, etc. has also increased. In terms of interaction, the simple and stylish touch operation panel has become the first choice for consumers over key operation. Health needs   In the context of consumption upgrading, Chinese people have a stronger desire for a better life and a stronger demand for a healthy life. In terms of diet, it pays more attention to nutrition and health. Some rice cookers on the market have already reflected health functions, such as: brown rice germination function. With the increase in consumer demand and the segmentation of consumer groups, low-sugar rice cookers have also emerged as the times require. This type of rice cooker reduces the sugar content of the rice by separating the rice soup from the rice, dissolving the excess sugar into the rice soup and discharging it, which is a great boon for diabetics and fitness people.   In addition, the material safety of rice cooker products has also received special attention, and functions such as uncoated inner pots, antibacterial materials, and high-temperature steam cleaning have also attracted the attention of many families with children. From the "audience era" of passively accepting products in the past to the "user era" of actively accepting and participating in value co-creation, only human-designed products with user participation and co-creation can meet diverse needs.